English Premier League
Premier League clubs vote to prevent owner-funded sponsorships at Newcastle
English Premier League clubs have taken pre-emptive action against Newcastle United to stop the club from sourcing lucrative sponsorship deals linked to the new Saudi ownership
Manchester City signs up experience management software company Qualtrics
English Premier League club Manchester City has signed up Qualtrics as the club’s ‘Official Experience Management Software Partner’.
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UK ban on betting shirt sponsors ‘unlikely to come into force until 2023’
A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report
Play on the Pitch Day – Cadbury & Manchester United
In September 2020, the Mondelez-owned chocolate business leveraged its MUFC rights to bring some of its employees to Old Trafford as the culmination of an internal staff reward programme.
WeWork signs workplace sponsorships with Manchester City and NYCFC
Workspace providers WeWork has signed sponsorship deals with English Premier League champions Manchester City and sister club, New York City FC
Parimatch reveals three more Premier League clubs added to portfolio
Betting operator Parimatch has revealed that it signed three new sponsorship deals with English Premier League clubs before the start of the season
Sokin adds Arsenal to football club portfolio
Global payments provider Sokin has signed as the ‘Official Money Transfer Partner’ of English Premier League club Arsenal.
Getir upgrades global deal with Tottenham Hotspur to sponsor training wear
Grocery delivery brand Getir has upgraded its recently-signed global sponsorship of English Premier League outfit Tottenham Hotspur to become the club’s first-ever official training wear sponsor.
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Kumho Tyre extends with Spurs in long-term sponsorship
Korean tyre company Kumho Tyre has extended its sponsorship of English Premier League club Tottenham Hotspur in a long-term deal
Utilita Energy extends at Brentford as Hollywoodbets takes over main shirt deal
Newly-promoted English Premier League club Brentford has extended its association with Utilita Energy, the club’s former main shirt sponsor, for two more seasons.
Renewable Energy Group added as Manchester United global sponsor
English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group
Kayak brands Newcastle United shirt sleeve as ICM.com makes early exit
Travel search engine Kayak has become English Premier League club Newcastle United's official shirt sleeve sponsor for the 2021-22 season
Norwich end Errea kit relationship, signs up Joma in ‘record’ deal
Newly-promoted Premier League football club Norwich City has named Spanish sports brand Joma as its new technical kit supplier, ending the club’s 10-year relationship with sportswear rival Errea.
Norwich ends BK8 shirt sponsorship deal after three days
English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…
BK8 replaces Dafabet as Norwich’s main sponsor
Norwich City has signed Asian online betting agency BK8 as its new principal sponsor ahead of its return to football’s English Premier League next season.
Wolves sign Global Reach as FX sponsor
English Premier League football club Wolverhampton Wanderers has signed up foreign exchange (FX) provider Global Reach as its latest official partner
Kore Software selected by West Ham as sponsorship management tool
English Premier League football club West Ham United has selected the US-based Kore Software to help manage its sponsorship programme