Australian Grand Prix
Rolex returns as Australian Grand Prix title sponsor
Rolex is to return as title sponsor of the Australian Grand Prix for 2023
Australian Grand Prix Corporation strikes sponsorship agreement with Marriott
The Australian Grand Prix Corporation has announced a new sponsorship deal with hotel chain Marriott
F1 Australian GP serves up three-year sponsorship with Idle Hour Vodka
The Australian Grand Prix Corporation has agreed a three-year sponsorship deal with Brisbane-based alcoholic drinks brand Idle Hour Vodka ahead of the return of the Formula 1 race next month
Heineken replaces Rolex as Australian Grand Prix title sponsor
Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April
McLaren Racing grows tech portfolio with Splunk deal
The McLaren F1 team has signed its second technology-focused sponsorship in as many days by adding data specialists Splunk to its portfolio
Mercedes signs innovation-focused deal with AMD, McLaren signs with AI brand Darktrace
The Mercedes Formula 1 team has added computer technology specialists AMD to its sponsorship portfolio ahead of the 2020 season
Haas F1 adds MindMaze to portfolio of sponsors
Formula 1 team Haas F1 has signed up global brain technology MindMaze ahead of the 2020 season
Williams Racing continues to build sponsorship portfolio with Royal Bank of Canada
Formula 1 team ROKiT Williams Racing’s latest addition to its sponsorship portfolio is the Royal Bank of Canada.
Formula 1 and 188Bet agree sponsorship for Asia region
Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor.
The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign
Williams Racing adds Lavazza to new-look sponsorship portfolio
Formula One team ROKiT Williams Racing has signed up Italian coffee company Lavazza as a sponsor for the upcoming 2020 season
tappit’s cashless payments tech connects with Man City, Australian Grand Prix
UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
BAT drops McLaren branding for Australian Grand Prix
McLaren Racing Formula One team has confirmed that British American Tobacco (BAT) will sit out the season-opening Australian Grand Prix this weekend
Tappit to showcase cashless technology at Australian Grand Prix
Cashless payment provider tappit has signed a three-year cashless technology partnership with the Australian Formula One Grand Prix
Rolex extends backing of Australian Grand Prix
Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series