2020 Olympic Games

A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3

Olympic sponsors are stressing the importance of continuity and a "safe" Tokyo Olympic Games following the IOC’s postponement of the Tokyo Games.

Leading sports marketers have urged sponsor brands to use bold creative ideas and stay relevant with sports fans during the Covid-19 pandemic

Senior executives at three of Tokyo 2020’s sponsors have reportedly stated the summer Olympic Games will likely be postponed due to coronavirus, with executive board member Haruyuki Takahashi stating a…

UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.