2020 Olympic Games
Aoki Holdings officials plead guilty as Tokyo 2020 corruption trials commence
Hironori Aoki, founder of Aoki Holdings, along with two other former executives today (Thursday) pleaded guilty to bribing a former member of the organising committee for the Tokyo 2020 Olympic Games as…
Senior Kadokawa executives resign amid Tokyo 2020 sponsorship scandal
Japanese media conglomerate Kadokawa has accepted the resignations of chairman Tsuguhiko Kadokawa and vice-chairman Masaki Matsubara with the company embroiled in a corruption scandal over sponsorship…
No fans in Hokkaido and Fukushima, Tokyo 2020 adds non-profit ‘contributor’
A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3
Sponsors restate commitment to ‘safe’ Tokyo Olympic Games
Olympic sponsors are stressing the importance of continuity and a "safe" Tokyo Olympic Games following the IOC’s postponement of the Tokyo Games.
Sponsors should be bold and engage with fans in shutdown, say agency heads
Leading sports marketers have urged sponsor brands to use bold creative ideas and stay relevant with sports fans during the Covid-19 pandemic
Tokyo 2020 sponsors ‘preparing’ for Games postponement
Senior executives at three of Tokyo 2020’s sponsors have reportedly stated the summer Olympic Games will likely be postponed due to coronavirus, with executive board member Haruyuki Takahashi stating a…
M&C Saatchi S&E to activate Dreams’ Team GB sponsorship
UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.