Legacy

HUGE DOMESTIC DEALS have been agreed for both the 2014 FIFA World Cup and the 2016 Rio Olympics and Brazilian companies have led the way with the likes of banking groups Bradesco and Banco Itau investing…

THE ALMOST PERMANENT state of flux in the airline industry means that the use of sponsorship by carriers relates more to the type of airline than it does to size

THE BREWING INDUSTRY remains one of the biggest investors in sport despite growing levels of self-regulation and government legislation

IN RECENT YEARS the stampede to develop credible and impactful CSR programmes has seen the development of a different set of marketing skills, one of which is the ability to attract third party support…

A CARTOON PRODUCT placement vehicle involving controversial NBA star LeBron James and major brands, Nike, HP and Intel, should not detract from the corporate citizenship credentials of the three sponsor…

ULTIMATE FIGHTING CHAMPIONSHIP president Dana White is actively encouraging his athletes to embrace social media by providing financial incentives for meeting Twitter objectives

THE NATIONAL BASKETBALL ASSOCIATION (NBA) could demand a double-digit percentage increase from its lead partners come renegotiation time because of its rapidly-growing social media base
Multi-sport

KOREAN ELECTRONICS GIANT, Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, signed football icon David Beckham as the company’s Global Brand Ambassador for the London 2012 O…
Tennis

THE SEASON-ENDING WOMEN’S Tennis Association (WTA) Championships will carry the name of BNP Paribas and its Turkish partner Türk Ekonomi Bankasý (TEB) for the next three years after a co-sponsorship dea…

IT SHOULD HAVE been a good week for Dow Chemical as it was rolled out as the producer of the £7m Olympic wrap that will encircle the stadium in London next year.

SERIAL SPORTS SPONSOR Samsung has played a very effective game of catch-up with some of the world’s leading electronics brands producing mobile phones, computers and TVs.

T-MOBILE MAY BE Germany’s biggest mobile operator but it ranks a distant fourth in the USA behind AT&T, Verizon and Sprint.

ADIDAS HAS shrugged off the effects of recession, the Japanese earthquake and rising raw material costs to raise its sales and profit forecasts for 2011

TONY FERNANDES the ebullient entrepreneur behind Asia’s number-one budget airline, is on the verge of taking a big stake in Malaysia’s struggling flag carrier. Ai
Australian Rules Football

AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and future…
Ice Hockey

CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built. T
Multi-sport

TOP OLYMPIC TEAMS look set for a sponsorship windfall as emerging brands fuel competition for top rights in the apparel category

In a week when many Londoners feared for their lives and livelihoods, Frontloaded decided to get away from it all with this image from Day 4 of the Aberdeen Asset Management Cowes Week (August 6-13)