Clips
Sponsorship deals from May 16 to June 20
A round-up of the key sponsorship deals worldwide
American football: The NFL entered a partnership with online sports apparel and merchandise retailer Fanatics
Sponsorship deals from April 18 to May 15
A round-up of the key sponsorship deals signed around the world
American football: UNIFY Financial Credit Union entered a multi-year partnership with NFL team the Los Angeles Rams
Sponsorship deals from March 22 to April 17
A round-up of the key sponsorship deals signed around the world
Sponsorship deals from February 23 to March 21
A round-up of the key sponsorship deals worldwide
American football: The NFL announced Pizza Hut as its new official pizza sponsor
Sponsorship deals from January 3 to January 24
A round-up of the key sponsorship deals worldwide
Sponsorship deals from October 27 to November 24
Action sports: Obstacle course series Tough Mudder signed a two-year partnership, from 2018 until 2019, with sports beverage company Kill Cliff
Sponsorship deals from September 29 to October 26
A round-up of the key sponsorship deals signed around the world
Sponsorship deals from July 17 to August 21
Action sports: Thai beverage brand Chang was named lead sponsor of this year’s Air Race 1 World Cup.
Sponsorship deals from June 16 to July 12
A round-up of the key sponsorship deals signed around the world
Sponsorship deals from May 18 to June 16
A round-up of the key sponsorship deals signed around the world
Sponsorship deals from April 27 to May 17
A round-up of the key sponsorship deals signed around the world
Sponsorship deals from February 22 to March 16
American football: Oil and lubricants giant Castrol signed a multi-year extension to its partnership with the NFL
Sponsorship deals from December 21 to January 26
American football: PepsiCo-owned water brand Aquafina agreed to serve as the presenting sponsor of NFL’s 2017 Pro Bowl.
Sponsorship deals from January 27 to February 21
Air sports: The International Air Sports Federation entered into a partnership with US asset management firm Noosphere Ventures
Sponsorship deals from June 15 to July 12
Sponsorship deals from June 15 to July 12
Sponsorship deals from August 20 to September 21
A round-up of the key sponsorship deals worldwide.
Sponsorship deals from July 13 to August 17
A round-up of the key sponsorship deals signed around the world
Sponsorship deals from May 19 to June 14
A round-up of the key sponsorship deals signed around the world