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Sponsorship deals from June 15 to July 12

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A round-up of the key sponsorship deals signed around the world

Multi-Sport

Japanese carmaker Toyota’s $1.63bn (€1.5bn

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Badminton

The Badminton World Federation (BWF) has signed a sponsorship deal with mineral water brand Alps
Cricket

Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years
Handball

The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products. Nigrin is to remain a premium partner of the DHB until 2022
Cycling

Vehicle rental company Europcar has extended its Official Supplier partnership with Spain’s La Vuelta Grand Tour cycling race for another year.

Most recent

Football

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Basketball

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management
Football

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Cycling

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France