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Sponsorship deals from February 23 to March 21

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A round-up of the key sponsorship deals signed around the world

Multi-Sport

Japanese carmaker Toyota’s $1.63bn (€1.5bn

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Football

Sportradar, the sports data and digital content company, has brokered two shirt sponsorship agreements between betting companies and Spanish football clubs as it continues to develop its sponsorship sales…
Rugby Union

Telco Vodafone has extended its support of Wasps by sponsoring the Premiership rugby club’s women’s team.
Rugby Union

English Premiership rugby union club Leicester Tigers has extended its partnership with power tool manufacturer STIHL
Esports

Kellogg’s-owned snack brand Pringles has signed its first partnership with a League of Legends esports property.

Most recent

Football

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Basketball

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management
Football

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Cycling

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France