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Football

This month’s Sports Sponsorship Insider leads with the numbers on the latest deals made for partner rights to the Uefa Champions League and Europa League for the 2015-18 cycle.
Multi-sport

We have heard from our subscribers that the values of second-tier sports sponsorship are often the most sought after by analysts within sports agencies and the marketing departments of brands and rights-holder…
Multi-sport

Who would have thought that a German discount supermarket would be the perfect fit for the British Olympic Association as its supermarket partner?
Multi-sport

With the 2020 Olympic Games in Tokyo around the corner, it appears that Japanese companies are far more ready to risk a bigger proportion of their marketing budgets on sports sponsorships

This month’s Sports Sponsorship Insider is something of a record breaker with around 25 independently-researched sponsorship deal numbers in its opening 10 stories – and a whole lot more besides in our Data Report, which focuses this month on the Cricket World Cup and the sponsorship profiles of eight national cricket boards.

American Football

"Coverage of the deal announcement plays an immediate role in activation. The deal itself can be enough
Baseball

Corporate social responsibility (CSR) is a phrase that a number of financial institutions have invoked when discussing drivers for a sponsorship strategy but Denise Leyhe, senior vice president, head of…

In the January issue, Sports Sponsorship Insider has the values, strategy and inventory on nine deals, as well as an interview with former IMG sports and entertainment deal-maker George Pyne, now head…

The last Sports Sponsorship Insider of 2014 returns to a story that we first covered in March.

As businesses operating in sport become more professional, the expectations and standards of judgment for managers and directors become greater. Patricia Leonard, a specialist in sport and employment law, looks at some of the current issues senior sports executives are expected to deal with and the sanctions should they fail to meet the requisite standards.

Social media was the main theme at this month’s Sports Sponsorship Insider Live event at Lord’s Media Centre and the November newsletter has condensed many of the themes of engagement, amplification and return on objectives in our headline story concerning two NBA renewals, with carmaker Kia and financial services company BBVA.

Next Wednesday, Sports Sponsorship Insider, partnered by the Octagon global sports marketing agency, will host Sports Sponsorship Insider Live, an invitation-only event at the Lord’s Media Centre, focusing on innovation in sports sponsorship, especially in social media.
Here, Octagon’s digital strategist Shea Warnes answers some of the big picture questions on social media ahead of next week’s thought leadership event.

This month’s Sports Sponsorship Insider news stories have a decidedly US focus with deals in football, golf and US college football highlighting the power of sports sponsorship in the US market.

Christian Deuringer, director of global brand management at insurance company Allianz, said the brand had to be heavily persuaded into taking its flagship stadium naming rights deal in Munich but described the results as a “dream”.

Dermot Boden, chief brand officer of financial services company Citigroup, said the brand's sponsorships of the US Olympic and paralympic teams were highly valuable in rebuilding its reputation after the financial crisis.

Motorsport

September (and the end of August) saw a number of landmark sponsorship deals cross the line – and Sports Sponsorship Insider has covered the best of them.

Infographic displaying sponsorship analysis of the Tennis Grand Slams.

 

 

Football

Branding space on the front of shirts continues to be one of the hottest properties in football, with shirt and kit sponsorship deals for the 98 clubs in Europe's top five leagues generating over €1bn (…