JESSICA ENNIS, one of the UK’s hottest Olympic medal prospects features in new ads for BP the “official oil and gas partner” of London 2012. BP launched its multi-platform campaign a year ahead of the Games focusing on a green message under the strapline “fuelling the future”. The campaign, designed to showcase BP’s efforts in renewables is controversial following the Gulf of Mexico oil spill in 2010. The image of Jessica Ennis running on an idyllic beachfront is particularly provocative.
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