Analysis

NOT CONTENT WITH putting his company's brand to the wheel for London 2012, Deloitte's new CEO David Sproul is getting personally involved

ON THE FACE of it Pirelli, the world’s 5th largest tyre company scored a remarkable coup to oust bigger rivals Michelin and Bridgestone from sole supplier to Formula 1.

THE NEWS THAT the cost of solar produced energy has fallen to approximately the level of that from traditional power stations may seem an arcane detail

THE NAME REPRESENTING JP Morgan on the contract to become the latest media centre naming partner is one to watch

DAIMLER GROUP is expanding its relationship with beach volleyball by signing a presenting sponsorship deal for the FIVB 2011 World Cup

COCA-COLA IS THE the world’s largest soft drinks manufacturer, the longest standing Olympic partner and one of the most active investors in global sports sponsorship so its announcement that it is exploring a…

FRONTIERS' COMMITMENT is to bring you the sports marketing impact of major events in the corporate world yet despite extensive digging we are unable to unearth any colour on new HSBC CEO Stuart Gulliver

THE DANISH BREWER has ditched its ‘probably’ strapline in favour of something which translates better in its new growth markets. Ca

THE TRAVAILS OF Spain’s banks have been well publicised but one, Catalunya Caixa is tapping directly into the appeal of its star MotoGP rider to return its balance sheet to a more acceptable level of s…

CONFIDENCE LEVELS among marketing executives in the UK are at their lowest since the worst of the recession in 2009

ASTON MARTIN became the latest luxury auto brand to announce plans for a dealership in India following the path trodden by Ferrari, Maserati and Bugatti

RIO TINTO'S OLYMPIC sponsorship announcement was hit by a rearguard action from groups protesting about its Alaskan explorations

CROSS-CHANNEL operator and London 2012 sponsor has unveiled a new corporate image which it hopes will contribute to making it “the continent’s most loved travel experience.”Th

IOC TOP SPONSOR Samsung is seeking a corporate marketing director to turn its Olympic sponsorship into sales across its product range

XCHANGING, THE outsourced services group, is the latest company whose financial woes are hitting its sponsorship

FOLLOWING IN THE footsteps of GE, Dow Chemical is anticipating a huge boost to its business from Olympic sponsorship

QIPCO MAY SOUND like a Swedish bed design company but it is actually the latest sponsor to emerge from the desert

A REMARKABLE statistic released recently by Mercedes stated Chinese customers were the biggest market for its S-class super luxury large saloon