National Pickleball League finds championship event title sponsor
Hybrid mattress brand DreamCloud has been announced as the title sponsor of the National Pickleball League’s Champions Pro championship event.
Zondacrypto adds Bologna to Serie A portfolio
Bologna has become the latest Serie A club to agree a sponsorship deal with cryptocurrency exchange Zondacrypto.
Red Bull adds Pro Kabaddi League to sponsorship portfolio
Energy drinks brand Red Bull has continued its sports sponsorship push by agreeing a deal with India’s Pro Kabaddi League (PKL).
Betis keeps Chilean focus with Mundo extension
Spanish LaLiga club Real Betis has agreed a two-year extension to its regional sponsorship deal with Chilean company Mundo Telecomunicaciones.
Manchester United lands Tiger Beer deal
Manchester United has agreed a new sponsorship deal with Tiger Beer.
Sportfive adds Kothe to German leadership team
The Sportfive agency has strengthened its German management team with the promotion of Christian Kothe.
Ironman sponsorship role for Andreopoulos in executive reshuffle
The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell departing from the role after just three months.
Manchester City extends ABeam Consulting deal
English Premier League club Manchester City has renewed its sponsorship deal with Japan-based management consulting firm ABeam Consulting.
Stake follows MLC sponsorship with USA Cricket deal
Online gaming provider Stake has agreed a sponsorship deal with USA Cricket which will see it serve as principal partner of the men’s national team.
Scotiabank adds W Champions Cup to Concacaf agreement
Canadian financial services group Scotiabank has expanded its sponsorship deal with the Confederation of North, Central America and Caribbean Association Football (Concacaf) to take in its new W Champions Cup competition.