Fullers “disappointed” not to be London 2012 beer sponsor
IN SELECTING HEINEKEN over a British beer brand LOCOG showed there is no room for sentiment when it comes to the London Olympics. In its latest report, Heineken posted global beer sales volumes of 18
Petrobras F1 charm offensive gives access to international capital markets
RAISING THE EQUIVALENT of €40bn in today’s volatile debt markets is a big task for even the best known global corporation. Ou
AEG keeps faith with telecoms as naming sponsor of Istanbul Arena
WHEN IT COMES to running successful sports and entertainment venues Anschutz Entertainment Group is second-to-none
Auto brands show Superbowl still makes sense
THE MARKET GYRATIONS of the past few years have been particularly brutal for car manufacturers and their withdrawal from sports marketing looked like it might be the new reality
Eurostar on a slow track with 2012 sponsorship
WHEN EUROSTAR published its annual results to shareholders in January it was able to point to double digit sales growth and rising customer numbers
Heroic spending by IPL sponsors
HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…
Kathleen Tan, Regional Head of Commercial, AirAsia
By Matthew Glendinning
Simon Sproule, Nissan CVP Global Marketing Communication
By Matthew Glendinning
NASCAR drives US Army recruitment
The US Army has signed a one-year partnership with Revolution Racing, which provides opportunities in NASCAR for minorities and women and is owned by Max Siegel and John Story, former executives at Dale Earnhardt, Inc.
Etihad continues GAA partnership
ETIHAD AIRWAYS, the UAE’s national airline, has ended speculation surrounding its commitment to the GAA Hurling All Ireland Senior Championship with a sponsorship extension of a further 12 months. Although undisclosed, Frontiers values the deal at around $1.5m.