Esports World Cup agrees deal with WBD, adds new sponsors
Esports World Cup organisers have bolstered coverage of the impending event in Riyadh, Saudi Arabia, through a deal with Warner Bros. Discovery (WBD), while three new sponsors have also been added.
Huware backs Juventus’ innovation drive
Juventus has teamed up with software company Huware to launch what it claims will be the first innovation partnership in Italy’s Serie A.
Brill Pharma extends sleeve deal ahead of Girona’s Champions League debut
Spanish LaLiga club Girona has extended its shirt sponsorship deal with pharmaceutical company Brill Pharma.
Alavés extends stay with Silken Hoteles
Silken Hoteles has added a further year to its kit sponsorship deal with Spanish LaLiga club Deportivo Alavés.
Riyadh Season sets UFC first with event title sponsorship
Riyadh Season, Saudi Arabia’s entertainment and sports festival, has stepped up its association with the Ultimate Fighting Championship after being named the first-ever title sponsor of a UFC event.
LeoVegas brings BetMGM in to Wolves sponsorship
Online gambling company LeoVegas Group has extended and reworked its sponsorship deal with Wolverhampton Wanderers, through an agreement that will give exposure to its sports betting brand BetMGM UK.
Hyundai maintains Atlético de Madrid backing
South Korean automotive manufacturer Hyundai has agreed a one-season extension to its sponsorship deal with Spanish LaLiga club Atlético de Madrid.
Adidas steps in for Nike at Eintracht Frankfurt
Adidas is set to replace Nike as the official kit supplier of Eintracht Frankfurt after agreeing an initial five-year deal with the German Bundesliga club.
Fifa toasts renewal with Taittinger
French wine manufacturer Taittinger has extended its deal to remain as the official Champagne provider of Fifa.
Lenovo adds São Paulo Grand Prix to F1 race sponsorships
Chinese technology company Lenovo has added further inventory to its sponsorship of Formula 1 by becoming the new title sponsor of the São Paulo Grand Prix.