Amundi renews title sponsorship of Evian Championship
European asset management company Amundi has renewed its title sponsorship of women’s golf major the Evian Championship.
Betis gets on board with Trainline
Spanish LaLiga club Real Betis has agreed a shirt sponsorship deal with rail and bus transport app, Trainline.
Sportfive lands new shirt sponsor for Ferencváros
Hungarian Nemzeti Bajnokság I champion Ferencváros has signed up fledgling perfume brand, Superz. Budapest, as a new shirt sponsor.
Queensland Country Bank takes principal partner status with Brisbane Heat
Queensland Country Bank has stepped up its commitment to sport in the Australian state by agreeing to become the new principal partner of Big Bash League (BBL) team Brisbane Heat.
Husqvarna steps up as official partner of Liverpool
English Premier League club Liverpool has agreed a multi-year sponsorship deal with Swedish garden products manufacturer Husqvarna.
Milan-Cortina 2026 adds Juniper Networks as latest sponsor
The organising committee for the Milan-Cortina Winter Olympics in 2026 has agreed a sponsorship deal with US technology company Juniper Networks.
Sydney Marathon lands TCS as title sponsor amid WMM pursuit
Tata Consultancy Services has been announced as the naming-rights sponsor of the Sydney Marathon, which is aiming to secure a slot in the World Marathon Majors (WMM) collective.
Fenerbahce extends with main shirt sponsor Otokoç
Turkish Süper Lig club Fenerbahce has renewed an agreement with car dealership Otokoç, its main shirt sponsor.
Juventus signs new long-term deal with WTW
Italian Serie A club Juventus has renewed its sponsorship deal with insurance company Willis Towers Watson (WTW).
BMW adds Australian PGA Championship to golf portfolio
German automotive manufacturer BMW has been unveiled as the title sponsor of golf’s Australian PGA Championship.