Manchester City unveils C.P. Company as fashionwear partner
English Premier League club Manchester City has announced a multi-year sponsorship deal with Italian fashion brand C.P. Company.
Qatar Airways replaces LeoVegas as Inter’s training kit sponsor
Qatar Airways has expanded its relationship with Inter Milan by becoming the Serie A club’s new training kit sponsor, replacing online gaming operator LeoVegas in the role.
Auckland FC to play at Go Media Stadium, naming rights extended
Auckland FC, a new expansion franchise joining Australia’s A-League next season, has agreed a deal to play its home matches at Go Media Stadium, with the announcement coinciding with a naming-rights extension for the venue.
Superbet adds Dinamo Bucharest to football portfolio
Online bookmaker Superbet has strengthened its presence in Romanian football by becoming the main shirt sponsor of Liga I club Dinamo Bucharest.
Soudal extends backing of golf’s Belgian Open
Soudal, a manufacturer of sealants and adhesives, has renewed its title sponsorship of the Belgian Open golf tournament, which will remain on the DP World Tour calendar for at least three more years.
Vita Coco backs London Athletics Meet
Coconut water brand Vita Coco has agreed a deal to sponsor the London leg of the Diamond League athletics series, which will take place on July 20 at London Stadium.
Tennessee Titans renews with LG
The Tennessee Titans NFL team has signed a three-year extension to its sponsorship deal with LG Electronics USA.
Meridianbet backs AEL Limassol in record deal for Cypriot football
Gambling platform Meridianbet has claimed a record sponsorship deal for Cypriot football after announcing a front-of-shirt agreement with AEL Limassol.
Chelsea checks in with Ascott
English Premier League club Chelsea has appointed The Ascott, the lodging business unit of Singapore-listed CapitaLand Investment, as its new official global hotels partner.
NYRA engages Playfly for Belmont Park revamp
The New York Racing Association has strengthened its association with Playfly Sports, which will aid a $455m transformation project aiming to “set the global standard” for horse racing venues.