Discover lands title sponsor status for Big Ten football finale
The Big Ten Conference and Big Ten Network (BTN) have agreed a multi-year renewal which will see digital banking and payment services company, Discover, become the first-ever title sponsor for the Big Ten Football Championship Game.
Villa brings in JD to expand retail footprint
English Premier League club Aston Villa has agreed a multi-year deal with sportswear retailer JD.
Accor to back Mbappé’s Inspired by KM venture
French hospitality group Accor has agreed a partnership with Kylian Mbappé focused on the Real Madrid forward and France international’s charitable organisation.
Cupra to be RUSG’s sleeve sponsor through D’Ieteren deal
Royale Union Saint-Gilloise (RUSG) has agreed a deal with D’Ieteren Mobility Company which will see Cupra, a subsidiary of Spanish automotive manufacturer Seat, become the sleeve sponsor of the Belgian Pro League club.
NFP adds MLB to major league sponsor portfolio
Major League Baseball has announced a multi-year sponsorship deal with property and casualty broker and benefits consultant NFP.
San Diego FC lands DirecTV as shirt sponsor ahead of MLS debut
Major League Soccer expansion franchise San Diego FC, which will enter the league in 2025, has announced DirecTV as its first front-of-shirt sponsor.
Guggenheim to sponsor MLB’s return to Tokyo
The 2025 Major League Baseball season will begin with a two-game series between the Los Angeles Dodgers and Chicago Cubs in Tokyo, with global investment and advisory company Guggenheim signing on as the presenting sponsor of the event.
Mastercard backs Esports World Cup
Payment services brand Mastercard has been unveiled as the latest sponsor of the Esports World Cup, which is currently taking place in the Saudi capital of Riyadh.
Bayern signs up Versusbet as Mexican regional partner
Spanish gaming technology provider Versusbet has signed up as an official regional partner in Mexico for German football giants Bayern Munich
AC Milan signs Jordan’s tequila brand, Inter agrees Canali deal
Serie A club AC Milan has agreed a sponsorship deal with Cincoro Tequila, while cross-city rival Inter has named Canali as its official formal wear partner.