Betway replaces DStv as PSL title sponsor
Gambling firm Betway has today been announced as the new title sponsor of South Africa’s Premier Soccer League in a three-year deal worth around R900m (€45m/$49m).
ITF signs new deal with Uniqlo ahead of Paris 2024
Clothing retail brand Uniqlo has expanded its relationship with the International Tennis Federation (ITF) ahead of the Paris Olympic and Paralympic Games.
AFA signs Spotify, EA Sports deals
The Argentinian Football Association (AFA) has announced a sponsorship deal with music streaming service Spotify and signed a wide-ranging agreement with video game publisher EA Sports.
Digi adds Osasuna to LaLiga sponsor portfolio
Telecommunications company Digi has agreed a deal to become the back-of-shirt sponsor of LaLiga club CA Osasuna.
Dick’s Sporting Goods partners with Team USA, LA28
Dick’s Sporting Goods has been announced as the official sporting goods retail provider for the 2028 Olympic and Paralympic Games in Los Angeles, while it has agreed a wider deal with Team USA.
Football Australia agrees training kit deal with Allianz
Football Australia has announced a multi-year sponsorship deal with insurance firm Allianz.
Atalanta extends with shirt sponsor RadiciGroup
Atalanta has renewed its agreement with RadiciGroup, with the chemicals company to serve as the Serie A club’s sleeve sponsor for Uefa Champions League and Coppa Italia matches.
Boulanger upgrades to shorts sponsor role with RC Lens
French Ligue 1 club Racing Club de Lens has extended and expanded its sponsorship deal with home appliances and multimedia equipment retail store chain, Boulanger.
Calgary, CSEC lift lid on new Flames arena, Scotiabank to sponsor
The City of Calgary and Calgary Sports and Entertainment Corporation (CSEC) have unveiled the design for the new home of NHL franchise the Calgary Flames, with Scotiabank continuing its long-running support with naming rights to the arena.
ELK builds top-tier sponsorship with RB Leipzig
ELK, an Austrian firm specialising in timber-based housing construction, has agreed a long-term deal to become a top-tier sponsor of German Bundesliga club RB Leipzig.