Bombardier backs Alinghi Red Bull Racing
Aircraft manufacturer Bombardier has been announced as an official supplier of sailing team Alinghi Red Bull Racing.
Liverpool names Lucozade as sports hydration partner
English Premier League club Liverpool has agreed a multi-year sponsorship deal with soft drinks brand Lucozade.
TKO raises full-year guidance as Q2 revenue jumps to $851.2m
TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.
A2A extends as AC Milan’s energy partner
Italian Serie A club AC Milan has renewed its sponsorship deal with energy company A2A.
Exeter Chiefs signs Sika deal, Connacht extends with Genesys
Premiership rugby club Exeter Chiefs has named DIY and building products manufacturer Sika UK as its new main shirt sponsor, while United Rugby Championship team Connacht has renewed its agreement with software company Genesys.
StoneX extends backing of Saracens stadium
Financial trading company StoneX has renewed its sponsorship deal with Saracens, through which it holds naming rights to the Premiership rugby club’s home stadium.
Cameroon FA cancels kit deal with One All Sports
The Cameroonian Football Federation (Fecafoot) has terminated its kit deal with One All Sports, two years into a three-year agreement.
Concacaf signs snack sponsor for Central American Cup
Concacaf has agreed a sponsorship deal with Honduras-based Snacks Yummies covering its Central American Cup club competition.
Lexus extends backing of Vegas Golden Knights
Japanese carmaker Lexus has renewed its sponsorship of the Vegas Golden Knights NHL team.
Kosner unveiled as official sponsor of Valencia
Air conditioning brand Kosner has expanded its presence in Spanish football after agreeing a sponsorship deal with LaLiga club Valencia.