Versus e-Learning title sponsors RFEF’s Primera Federación
The Spanish Football Federation (RFEF) has agreed a title sponsorship deal with Versus e-Learning for the Primera Federación, which represents the third tier of the domestic club game.
Bumble follows WNBA agreement with New York Liberty deal
Women-first dating app Bumble has expanded its presence in the Women’s National Basketball Association (WNBA) by signing a sponsorship deal with the New York Liberty.
Foliatti Casino steps up as 49ers’ Mexican sportsbook sponsor
Foliatti Casino has agreed an expanded deal to become the official sportsbook sponsor of the NFL’s San Francisco 49ers in Mexico.
Central Coast Mariners signs record shirt deal with Polytec
Australian A-League team Central Coast Mariners has signed a front-of-shirt sponsorship deal with Polytec, a manufacturer of cabinet doors and decorative surfaces.
Cowboys, Seahawks sign up sponsors for new NFL season
The Dallas Cowboys and Seattle Seahawks NFL teams have agreed sponsorship deals with LG Electronics USA and Umpqua Bank, respectively.
Celta Vigo signs betting sponsor in Latin America
Spanish LaLiga club Celta Vigo has announced Betlatino as its official betting sponsor in Latin America.
FC Como Women agrees Nike deal
Italian Serie A Femminile club FC Como Women has agreed a kit deal with Nike.
PSA recruits Soobratty to media and content role
Melissa Soobratty, senior media director of World Table Tennis, will serve as Professional Squash Association's head of media and marketing.
Dortmund signs sustainability-focused deal with RWE
German Bundesliga club Borussia Dortmund has agreed a six-year partnership with energy company RWE.
ADQ extends sponsorship of UAE FA competitions
Abu Dhabi-based investment and holding company ADQ has agreed a three-year extension to its sponsorship deal with the UAE Football Association covering domestic club competition the President’s Cup, as well as the First Division League and Second Division League.