SportBusiness Staff

Motorsport
Petrochemicals

Oil and gas company BP has made Formula One the centre of its sponsorship portfolio with two team deals for the 2017 season.

Rugby

UK insurance company Admiral has been the main shirt sponsor of the Welsh national rugby team since 2010. Its main focus in sponsorship is to increase employee engagement and celebrate the Welsh origins of the company.

On day one of SpoBis, the sports industry conference held each year in Düsseldorf, Germany, the main session on the internationalisation of sports revealed some unanimity on the opportunities presented by the Asian market and, in particular, China.
Motorsport

Sweden-based clothing brand Gant has made a rare return to big-time international sports sponsorship as the Official Outfitter of the Le Mans 24 Hours, the highlight of the World Endurance Championship motorsports series.

Esports
Financial Services

Payments services brand Visa has become the latest major brand to sign a high-profile deal in esports, securing a one-year agreement with the Germany-based SK Gaming team.

Motorsport
Betting

OneBet, a new entrant into the betting market, has become the first betting sponsor of the World Rally Championship (WRC), with a family connection key to the deal.

Esports
Telecoms

Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.

Badminton
Telecoms

Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.
Football

Online betting brand Digibet has relaunched in the European market with sponsorships of two German 1. Bundesliga clubs, Borussia Mönchengladbach and TSG 1899 Hoffenheim.

Football

For 2016-17, we have researched 2,362 deals, across 32 countries, with 90 new deal values to map out the sponsorship landscape in non-European football.