Nike extends contracts with Top 14 trio
US sportswear and equipment manufacturer Nike has extended its kit supply deals with French Top 14 clubs Stade Toulousain, RC Toulon and Racing 92.
Cypriot First League adds Stoiximan as title sponsor
Betting and casino brand Stoiximan, which is owned by Kaizen Gaming, has been announced as the title sponsor of football’s Cypriot First League.
Newcastle signs multi-year Red Bull sponsorship
Soft drinks giant Red Bull has agreed a sponsorship deal with English Premier League club Newcastle United.
Canal Plus’ sports rights head joins Babolat
Eric Perez de Arenaza has left French pay-television broadcaster Canal Plus to take up a new role as chief of staff at sports equipment manufacturer Babolat.
WTT signs presenting partner for China Smash event
Zhonghui Life Insurance has been unveiled as the presenting partner for this year’s edition of the China Smash table tennis event.
Fulham deal marks IUX’s entry into sports sponsorship
English Premier League club Fulham has announced a sponsorship deal with online trading company IUX.
Red Roses sign Crew Clothing as first exclusive sponsor
British lifestyle brand Crew Clothing has agreed a deal with England Rugby to become the first exclusive sponsor of its women’s national team, the Red Roses.
Mumbai City joins Etihad-sponsored CFG clubs
Etihad Airways has further expanded its backing of clubs within the City Football Group (CFG) empire by agreeing a multi-year deal to become the new front-of-shirt sponsor of Indian Super League (ISL) team Mumbai City FC.
BioTechUSA signs on as FC Barcelona global partner
Spanish LaLiga club FC Barcelona has agreed a new sponsorship deal with food supplement manufacturer and distributor, BioTechUSA.
Williams adds to Latin American backing with Mercado Libre deal
Williams Racing has landed its second sponsor from the Argentinian business sector following the arrival of Franco Colapinto to take Logan Sargeant’s race seat, with Latin American e-commerce and digital payments giant Mercado Libre agreeing a new deal.