Professional Bull Riders heads into new season with Progressive
Progressive Insurance has signed on as a national marketing sponsor of Professional Bull Riders (PBR)
Goleador ups eSerie A connection with title sponsorship
Goleador, a brand of confectionery company Perfetti Van Melle, has agreed a deal with Lega Serie A to title sponsor its official esports competition, eSerie A
Medicana replaces Acıbadem as TFF sponsor
The Turkish Football Federation (TFF) has agreed a new sponsorship deal with healthcare provider Medicana Sağlık Grubu.
Sony teams up with Sydney FC
A-League club Sydney FC has agreed a two-season sponsorship deal with the Australian arm of Japanese technology company Sony
EA deal sees PWHL brought into NHL 25 experience
Video game developer Electronic Arts has agreed a multi-year licensing deal with the Professional Women’s Hockey League (PWHL), which will bring its players and teams into EA Sports’ NHL 25.
Puma bolsters F1 presence with Aston Martin deal
German sportswear and equipment manufacturer Puma has further strengthened its presence in the Formula 1 paddock by agreeing a long-term deal with the Aston Martin Aramco team
FIA seeks new World RX promoter
The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World Rallycross Championship (World RX) promoter.
Tottenham freshens up sponsor roster with Dashing
English Premier League club Tottenham Hotspur has agreed a new sponsorship deal with Malaysian male perfume and deodorant brand Dashing
Portuguese FA extends long-running Galp deal
The Portuguese Football Federation (FPF) has extended its long-standing sponsorship with energy company Galp until 2030
Proximus retains top-tier standing with Belgian FA
Telco Proximus has agreed a four-year extension to its top-tier sponsorship with the Belgian Football Association (RBFA)