Highveld Lions secure Aon agreement
The South African branch of risk management firm Aon has secured a two-year deal to become an associate sponsor of the Highveld Lions cricket team.
Tata steps up commitment to Amsterdam Marathon
Indian IT group Tata Consultancy Services has renewed its partnership with the Amsterdam Marathon by becoming a sponsor of the event’s eight kilometre run.
United lands Aeroflot partnership
English Premier League football team Manchester United has announced a five-year partnership with the Aeroflot airline – an agreement that marks the club’s first commercial deal with a Russian company.
EC3D Sports to kit out USA Triathlon
USA Triathlon has agreed a four-year partnership to make compression clothing manufacturer EC3D Sports a silver-level sponsor.
EE hits out over Vodafone 4G F1 exposure
Mobile phone operator EE is preparing to lodge a complaint over rival firm Vodafone promoting its 4G service on the side of the Vodafone McClaren Mercedes Formula One cars at the recent British Grand Prix.
ASSOS secures South African cycling event sponsorship
South African mountain bike race the Absa Cape Epic has signed up ASSOS of Switzerland as its new official premium cycling apparel sponsor.
Migaa teams up with Kenyan rugby
Property development firm Migaa has teamed up with Kenya’s national rugby union team in a two-year sponsorship agreement worth Ksh15m ($174,419/€133,803).
AC Milan banks new sponsorship deal
Banca Popolare di Milano (BPM) has agreed a three-year sponsorship deal with Italian Serie A football club AC Milan.
SingTel reconnects with Singapore Grand Prix
Telecommunications company SingTel has extended its partnership with the Formula One motor racing championship to be the title sponsor of the 2013 Singapore Grand Prix.
Red Bull returns to Kaufland for German GP
Formula One constructors’ champion Red Bull Racing has teamed up with Kaufland to make the German supermarket and hypermarket chain an official race partner for this weekend’s German Grand Prix at the Nürburgring.