Football League orders in Papa John’s
The English Football League has announced a new sponsorship deal with pizza chain Papa John’s.
Hannover scores double deal
German 1.Bundesliga football club Hannover 96 has extended its marketing partnership with the Sportfive agency through to June 2019.
Budweiser changes Nascar allegiances
Long-time Nascar sponsor Budweiser has switched allegiances within the sport by announcing it will join Kevin Harvick as he moves to the Stewart-Haas Racing team in 2014 to drive the No. 4 Chevrolet SS car in the North American stock-car racing organisation’s Sprint Cup Series.
NH Hoteles checks in with Yamaha Racing
MotoGP team Yamaha Factory Racing has announced a new partnership with European hotel chain NH Hoteles.
Bwin teams up with Juventus
Italian Serie A football club Juventus has bolstered its commercial portfolio by announcing a new partnership with sports betting company Bwin.
Liverpool extends long-running Carlsberg deal
English Premier League football club Liverpool has renewed its long-term commercial partnership with Danish brewing company Carlsberg by confirming a three-year contract extension.
Oakley to support Canada’s Olympic drive
Designer sunglasses manufacturer Oakley has agreed a three-year deal with the Canadian Olympic Committee to become the official high performance optical wear supplier of the Canadian Olympic team.
Laserline secures Berlin Marathon partnership
Berlin printing firm Laserline has agreed a four-year deal to become an official partner of the Berlin Marathon.
West Virginia University seals long-term IMG partnership
The IMG agency’s college sport division, IMG College, has announced a wide-ranging 12-year commercial agreement with West Virginia University in the US.
Cardiff wins government backing through new sponsorship
Cardiff City has agreed a sponsorship package with the Welsh government worth in excess of £100,000 (€117,000/$152,000) to promote tourism in Wales during its debut season in football’s English Premier League.