London Irish constructs Crest Nicholson partnership
House building company Crest Nicholson has agreed a four-year deal with London Irish to become a shirt sponsor of the rugby union club until the 2016-17 season.
Eurobet secures Serie B title sponsorship
Lega Serie B, the governing body of the second tier of Italian football, has announced that Eurobet will be the title sponsor of the 2013-14 Serie B season.
Main sponsors renew with Sydney FC
Australian A-League football team Sydney FC has renewed its shirt sponsorship deals with travel booking website Webjet and tourism authority Destination NSW for the 2013-14 season.
Nike renews India football deal
Nike has signed an agreement with the All India Football Federation to remain as the official apparel sponsor of its national team until 2017.
Continental expands women’s football tie-up
Tyre manufacturer Continental has extended its partnership with the English Football Association to become an exclusive partner for its new commercial programme for the women’s game.
Zurich backs Swiss ice hockey
The Swiss Ice Hockey Federation has signed up Zurich as an official sponsor through to 2017.
HCL secures Galatasaray branding spot with ME Tablet
Turkish football club Galatasaray has signed a sponsorship deal with Indian technology company HCL’s ME Tablet brand.
Lotto Berlin teams up with Hertha
Brother reaches deal with Fulham
The UK subsidiary of Japanese-based multinational electronics company Brother has reached a deal to become the official technology partner of English Premier League club Fulham.
Mainz extends with Coca-Cola
German 1.Bundesliga team FSV Mainz has extended its partnership with soft drinks giant Coca-Cola for another three years, from 2013-14 to 2015-16.