Team GB dress to impress with Oliver Brown
London-based tailor Oliver Brown has entered into a partnership with Team GB to become its official supplier of formalwear for the 2014 winter Olympic Games in Sochi, Russia.
Arsenal adds Paddy Power to betting portfolio
English Premier League club Arsenal has reached a deal to make Irish bookmaker Paddy Power its official betting partner in the UK, Ireland and Italy.
Buffalo Bills teams up with Ellicott Hospitality
NFL team the Buffalo Bills has reached a commercial partnership with the locally-based Ellicott Hospitality Company.
Reese’s takes Senior Bowl title spot
Confectionary brand Reese’s has been confirmed as the title sponsor of American football’s college showpiece the Senior Bowl.
Fiat enhances England Netball partnership
Italian car maker Fiat has acquired the title sponsorship rights for the England netball team’s series against South Africa next month.
Cummins Onan to set sail with Clipper Race
Portable energy provider Cummins Onan has agreed to become the official technical supplier for the 2013-14 Clipper Round the World Yacht Race.
NGM scores top sponsor deal for Serie B
Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.
Besiktas confirms major Vodafone deal
Turkish Super Lig football club Besiktas has finalised a 15-year shirt sponsorship and stadium naming rights deal, from 2014-15 to 2028-29, with telecommunications company Vodafone.
VisitBritain extends EPL partnership to 2016
Tourism agency VisitBritian has agreed to extend its partnership with the English Premier League top football division until 2016.
Beretta renews Torino principal sponsorship deal
Food company the Beretta Group has agreed a deal to renew its principal sponsorship of Italian Serie A football club Torino.