SportBusiness Sponsorship staff

Healthcare company Kaiser Permanente has agreed to extend its presenting sponsorship deal with NBA basketball team the Golden State Warriors.

International Olympic Committee Marketing Commission chairman Gerhard Heiberg has admitted that organisers for the 2016 Olympic Games in Rio de Janeiro are facing challenging conditions as they attempt to sell sponsorship packages for South America’s first Games.

Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.

Brose Group has agreed to extend its title sponsorship of German basketball team Brose Baskets for the next three seasons, from 2013-14 to 2015-16.

PODS Moving & Storage has agreed a multi-year sponsorship deal with NFL American football franchise the Tampa Bay Buccaneers.

English Premiership rugby union team London Irish has agreed a two-year sponsorship deal with Thames Valley-based law firm Pitmans.

Professional cleaning and household products company Oates has sealed a three-year naming rights sponsorship with the Victorian Open golf event.

A-League team Adelaide United has entered into a sponsorship agreement with the Northern Territory government that aims to promote football in central Australia.

Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.

English Premier League champion Manchester United has announced a three-year extension to its UK partnership with credit card issuer MBNA.