ESPN Bet backs PGA Championship via Penn Entertainment deal
Penn Entertainment has landed a sponsorship of the PGA of America in a deal that includes ESPN Bet becoming the official sports betting partner of the PGA Championship through 2026
CEBL adds Electrolit sponsorship in multi-year deal
The Canadian Elite Basketball League (CEBL) has announced a multi-year sponsorhsip deal with Electrolit, making the company the official hydration partner of the league and all 10 clubs
NFL taps Accenture as official business and tech consulting partner in five-year deal
The National Football League has named Accenture its official business and technology consulting partner in a five-year deal
Alpine F1 team renews Venetian Resort for 2024 Las Vegas Grand Prix
The BWT Alpine F1 team has announced an extension of its partnership with the Venetian Resort Las Vegas for the 2024 Las Vegas Grand Prix this coming November
American Express swipes F1 Academy inventory
The sponsorship inventory secured by American Express for the all-female racing series F1 Academy builds upon the financial services company's wider sponsorship of Formula 1 as the official payments partner in the Americas.
MLS adds Discount Tire sponsorship in US
Major League Soccer has announced Discount Tire as the 'official tire retailer' of MLS in the United States in a sponsorship deal that covers regular season, All-Star Game and MLS Cup
NWSL Players Association expands, extends Ally sponsorship
The National Women's Soccer League Players Association (NWSLPA) has expanded and extended its sponsorship agreement with Ally Financial through 2027
Angel City renews Sprouts back-of-shirt sponsorship
Angel City Football Club of the National Women's Soccer League has renewed its sponsorship deal with Sprouts Farmers Market for three more years
Verizon adds another NFL team, stadium with Detroit Lions deal
US telecommunications giant Verizon has further deepened its commercial relationship with the National Football League, striking a new deal with the Detroit Lions to become the franchise's official 5G network.
Nascar adds Liquid Death sponsorship in iced tea category
Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'