TGL names Full Swing as technology partner
Technology-infused golf league TGL has selected Full Swing as the competition's official technology partner
NHL signs multi-year deal with Sense Arena virtual reality programme
The National Hockey League has announced a multi-year deal with virtual reality ice hockey training programme Sense Arena to launch an interactive NHL VR platform
Claro Enterprise Solutions becomes Inter Miami sponsor
Technology company Claro Enterprise Solutions has become the latest sponsor of Major League Soccer's Inter Miami
Arizona State University signs 15-year stadium naming-rights deal
Arizona State University has announced a 15-year naming-rights deal with Mountain America Credit Union that will make the team's football stadium Mountain America Stadium
NHL engages MVP Index for dasherboards programme
The National Hockey League has announced that sponsorship analysis platform MVP Index will become the league’s strategic partner for valuation and asset measurement of its Digitally Enhanced Dasherboards (…
WNBA announces multi-year Mielle sponsorship
The Women's National Basketball Association has announced a multi-year sponsorship from beauty brand Mielle, making the company an official marketing partner and the 'Official Textured Hair Care Partner'…
Soccer United Marketing, AT&T sign multi-year sponsor extension for MLS, FMF
Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has announced a multi-year extension between telecoms group AT&T and Leagues Cup, the Mexican Football Federation (FMF) and MLS
BodyArmor becomes official sports drink of Leagues Cup
BodyArmor has been named the official sports drink partner of the inaugural Leagues Cup tournament
NWSL agrees Therabody sponsorship
The National Women's Soccer League has announced the sponsorship of wellness technology company Therabody, giving the company the title of the NWSL's official wellness technology partner
Inter Miami taps Fracht Group as first main partner of ‘new era’
Major League Soccer's Inter Miami CF has announced a multi-year sponsorship deal with Fracht Group, the Swiss-based international freight forwarder and logistics service provider, which includes the brand…