NHL’s Panthers extends LaCroix sponsorship, adds home jersey patch
The Florida Panthers of the National Hockey League have announced a multi-year extension with LaCroix, which becomes the team's first home jersey patch partner, beginning immediately
Peloton’s NBA-WNBA agreement includes new ways to watch games
The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
NWSL and Tiffany unveil new trophies
The National Women's Soccer League has unveiled the newly-designed NWSL Championship trophy and regular-season MVP trophy in partnership with luxury brand Tiffany & Co
NHL’s Rangers announces Mucinex sponsorship
The National Hockey League's New York Rangers has named Mucinex the team's official cold and flu medicine of the club in a new sponsorship agreement
Toyota ends NFL’s search for automotive sponsor
Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
Hennessy extends global marketing sponsorship with NBA and its affiliates
The National Basketball Association and cognac brand Hennessy have announced a multi-year extension of their global marketing partnership
Bay FC hires Legends to grow NWSL expansion club
Bay FC, the National Women's Soccer League 2024 expansion side, has announced a multi-year agreement with global premium experiences company Legends to drive commercial revenue and global brand partnerships
NHL, NHLPA extends longstanding Enterprise sponsorship
The National Hockey League and National Hockey League Players' Association have extended car rental company Enterprise's North American sponsorship in a multi-year deal
Fubo, Boston Bruins agree marketing deal for new season
FuboTV has announced a marketing partnership with the Boston Bruins of the National Hockey League for the 2023-24 season
Kal Tire signs Canadian partnership with NHL
The Canadian partnership will see Kal Tire gains exclusive marketing rights and designations and will receive brand exposure through the league's Digitally Enhanced Dasherboards programme