Visa signs exclusive payments deal with African football fed
Global payments provider Visa has signed a new partnership with Africa’s football governing body.
Monster Energy renews with Bellator MMA
US energy drink brand Monster Energy has renewed its Global Partner deal with US-based mixed martial arts organisation Bellator
Mitel clinches historic deal as title sponsor of MLB London Series
Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.
Uefa considering FFP sanctions against Paris Saint-Germain – report
Europe’s football governing body Uefa may order Paris Saint-Germain to cut the value of one of its major sponsorship deals, say French media reports.
LaLiga expands SportsHero app partnership to Malaysia
LaLiga has inked its second regional deal in Southeast Asia with Singaporean match predictions app SportsHero
HBL renews title sponsorship of Pakistani Super League
Pakistani banking firm HBL has renewed its title sponsorship of the Pakistani Super League, the country's premier domestic cricket tournament
UFC gets new Official Beer, renews with Monster Energy
Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.
1XBet signs as International Presenting Partner of Serie A
Italy’s Serie A has signed a new Presenting Partner deal with online betting firm 1XBet.
SAP signs last-minute esports partnership with Kuala Lumpur Major
German software brand SAP has signed a last-minute partnership with global esports tournament the Kuala Lumpur Major, which is set to take place this month
Champagne Carbon keeps pouring at Formula One
Formula One has extended its podium sponsorship with Champagne Carbon, one of the world’s most expensive champagnes.