City Football Group agrees Global Partnership with EA Sports
Video gaming brand EA Sports has signed a global partnership with multi-club owner City Football Group to become the Official Gaming Partner of Manchester City, New York City and Melbourne City
Arsenal signs Science in Sport in Official Supplier Agreement
Premier League club Arsenal has added Science in Sport (SIS) to its sponsorship portfolio. The brand becomes the club’s Official Sports Nutrition Supplier.
Formula One Team Renault signs up Verizon Media as official sponsor
Renault Sport Racing has added Verizon Media as a sponsor to its Formula One team
Jets extend 888casino contract, 49ers enter new deal with Fii
The New York Jets NFL franchise has extended its partnership with online gaming company 888casino.
The agreement will see the venture run into a second season after an initial deal was agreed in 2018
New Australian Hockey League adds Kellogg’s Sultana Bran as title partner
Australia’s new Hockey One League has signed Kellogg’s Sultana Bran as its official title partner ahead of its inaugural season.
Esports first for Louis Vuitton with League of Legends partnership
Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Electric SUV series Extreme E adds LuisViaRoma as fashion partner
Extreme E has signed up LuisaViaRoma as its Official Fashion Partner.
The new electric SUV off-road racing series has agreed a four-year deal with the luxury Italian fashion retailer
Williams F1 to lose PKN Orlen after Robert Kubica exit
Polish oil company PKN Orlen will terminate its contract with Formula One team Williams Racing at the end of the 2019-20 season
Olympique Lyonnais adds Deliveroo and Teddy Smith as on-kit sponsors
French Ligue 1 club Olympique Lyonias has added food delivery service Deliveroo and menswear brand Teddy Smith to its sponsorship portfolio
F1 agrees extension to Singapore Grand Prix title sponsorship with Singapore Airlines
Singapore Airlines has signed a deal with Formula One to extend its title sponsorship of the Singapore Grand Prix until 2021