Rothesay pays premium for Ashes year in ECB Test deal
The value of pension insurance specialist Rothesay’s new sponsorship agreement with the England and Wales Cricket Board (ECB) fluctuates depending on the calibre of England’s test match opponents, SportBusiness Sponsorship understands.
T. Rowe Price supports brand refresh with Orioles jersey deal
Investment management firm T. Rowe Price has acquired the jersey patch rights for the Baltimore Orioles to support an ongoing brand refresh at a local, national and global level.
Inter secures BPER training ground naming rights deal
Inter Milan continues to stand out among its Serie A by leveraging training ground naming rights as a sponsorship asset via an expanded deal with Italian banking group BPER
ECB looks to insurance sector again with Rothesay
The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.
EXCLUSIVE: Edgbaston seeks first naming-rights sponsor
The Edgbaston Stadium commercial team is looking to sell naming rights to the home of Warwickshire County Cricket Club for the first time, SportBusiness can reveal
BKT keeps faith in sponsorship with Serie B title renewal
Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B
Adidas secures AFA extension until 2038
The Argentinian Football Association (AFA) has extended its long-running association with kit supplier Adidas until 2038
Brighton sleeve deal provides global reach and UK relevance for Experience Kissimmee
Tourism board Experience Kissimmee identified a sleeve sponsorship deal with Brighton & Hove Albion as the ideal way to re-enter the Premier League sponsorship market after UK visitors to the Florida city helped to deliver record travel tax revenues.
Lexus joins Major League Cricket portfolio
Major League Cricket (MLC) has signed up automotive brand Lexus as its latest sponsor
Pirates enters MLB jersey patch sponsor market with Sheetz signing
Major League Baseball’s (MLB) Pittsburgh Pirates has signed up convenience store chain Sheetz as its first-ever jersey patch sponsor.