Matthew Williams

Cricket

Delhi-based consumer electronics brand Ubon [pronounced You-bon], decided to sponsor Indian Premier League side Rajasthan Royals despite defining itself as a ‘pull brand’ that doesn’t typically invest a lot in marketing.

Reliance-owned sports marketing agency Rise Worldwide brokered over 50 deals ahead of the 2024 Indian Premier League season, including INR 300 crore worth of kit branding agreements, SportBusiness understands.
Cricket

The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Cricket

Indian Premier League franchise Punjab Kings is banking on closing several sponsorship deals before the start of the 2024 season to achieve an almost 20-per-cent year-on-year uplift in commercial revenues.
Cricket

India-based sports marketing agency ITW Global brokered a total of 28 sponsorship agreements across the 2024 editions of T20 franchise tournaments the Indian Premier Leage (IPL) and Women’s Premier Le…
Cricket

The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.
Cricket

Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Football

After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna
Volleyball

SportBusiness Sponsorship speaks to PVL chief executive officer, Joy Bhattacharjya and Tuhin Mishra, co-founder and managing director, of Baseline Ventures, the venture capital firm behind the start-up Indian volleyball league.
Cricket

Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role