Matthew Williams

The International Boxing Association (IBA) has added equipment, footwear and apparel brand Sting to its sponsorship portfolio

LaLiga side Athletic Club de Bilbao has signed up telecommunications operator Digi as a new back-of-shirt sponsor

Abu Dhabi Motorsports Management, organiser of the Formula 1 Abu Dhabi Grand Prix at the Yas Marina Circuit, has signed an agreement with British sportswear brand Castore

Sports marketing agency Right Formula has made sports PR and content agency Patterrn its latest business acquisition

GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand

Premier League club Fulham FC has terminated its sponsorship agreement with online trading company Titan Capital Markets

Sage has significantly expanded its presence in sport via deals with the ECB Hundred, Major League Baseball and Six Nations Rugby this year. Matthew Williams speaks to Craig Inglis, executive vice-president, global brand and integrated marketing, and global sponsorship director Sally Moore about the company's strategy.

Premier League club Southampton has signed up green investment platform Ecowatt as its new training kit sponsor

The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship

The central sponsorship portfolios of Formula 1, Formula E and MotoGP, three of the leading rights-holders in motorsport, were valued at $556m (€536m/£468m) in 2022, an increase of at least $69m on th…

Premier League club Brentford has signed an agreement with Sega based around the Football Manager simulation video game

Italian Serie A club Inter Milan has confirmed that it is searching for a new front-of-shirt sponsor amid the financial struggles of blockchain network DigitalBits