Matthew Glendinning

Football
Sponsorship & Marketing

French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons
Football
Fan Engagement

The Argentinian Football Association (AFA) has announced that Socios
Football
Finance & Law

Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Basketball
Sponsorship & Marketing

Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
Football
Fan Engagement

Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
Ice Hockey
Sponsorship & Marketing

Discount supermarket chain Penny has extended its current contract with Germany’s top-flight ice hockey league by four years until the end of the 2027-28 season.
Football
Sponsorship & Marketing

Premier League club Aston Villa has named Asian betting brand Kaiyun as an ‘Official Principal Partner’ and ‘Official Sleeve Partner’. The
Football
Sponsorship & Marketing

Turkish Süper Lig champions Trabzonspor has signed a back-of-shirt sponsorship agreement with cryptocurrency exchange WhiteBit worth €1.5m ($1.5m) per season.
Football
Sponsorship & Marketing

English Premier League club Everton has signed fashion brand Marc Darcy as the club’s official formalwear sponsor in a multi-year deal.
Football
Sponsorship & Marketing

Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.