Pacific Life announces five-year PGA Tour sponsorship
Life insurance company Pacific Life has announced a new five-year sponsorship with the PGA Tour, designating the company as the 'Official Life Insurance Sponsor of the PGA Tour and PGA Tour Champions’.
Stoiximan signs record Greek Super League title deal
Greek online betting company Stoiximan has become title sponsor of the Greek Super League in a three-year deal, from 2022-23 to 2024-25.
SportBusiness understands the agreement is worth €9.5m ($10.1
Financial sector sponsor bids, including crypto, invited for Europa League, Conference League
Uefa is inviting interested parties in the financial services category, including cryptocurrency exchanges, to submit expressions of interest in a sponsorship rights package for the Uefa Europa League…
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
WhaleFin ‘expected to exit’ Atlético Madrid shirt sponsorship
Cryptocurrency platform WhaleFin could terminate its main sponsorship deal with Atlético Madrid at the end of this season given the impact of the sector’s crisis on the brand’s finances.
Swiss watch brand Purnell strikes three-year PSG deal
French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.
Vueling commits to three-year French Rugby Federation sponsorship
Vueling Airlines has become an official supplier of France Rugby and its men’s, women’s and sevens national teams.
Reliance-owned Jio puts LED branding first in Manchester City regional deal
Jio Platforms is using Manchester City stadium branding and club content to drive engagement with its digital ecosystem in India. Matthew Glendinning reports.
Parliamentary body pours cold water on Spurs-SA Tourism sponsorship proposal
A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
O’Donohoe promoted to president of CAA Sports International
CAA Sports, the sports division of Creative Artists Agency (CAA), has promoted Matthew O’Donohoe to the newly created position of president of CAA Sports International.