Matthew Glendinning

Mexico-based telecoms giant América Mόvil has extended its sponsorship with the Sahara Force India Formula One team for the 2015 season.

Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.

Global payment services brand MasterCard has signed up as the first  top-tier partner of the 2015 Copa América, the South American football federation’s flagship national team competition, hosted next year by Chile.

Next Wednesday, Sports Sponsorship Insider, partnered by the Octagon global sports marketing agency, will host Sports Sponsorship Insider Live, an invitation-only event at the Lord’s Media Centre, focusing on innovation in sports sponsorship, especially in social media.
Here, Octagon’s digital strategist Shea Warnes answers some of the big picture questions on social media ahead of next week’s thought leadership event.

The International Association of Athletics Federations (IAAF) has negotiated an increase on its current minimum guarantee from Japanese media agency Dentsu for the global marketing and licensing rights, and media rights outside Europe and Africa, to the World Athletics Series, from 2020.

The 2014 National Football League (NFL) International Series will create significantly more media value for its sponsors than the previous series due to a number of factors.

Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.