Matthew Glendinning

Golf

Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.

Tennis

The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.

Tennis

Uncertainty over the future venue for the ATP World Tour Finals, the season-ending men’s tennis tournament currently hosted in London, opened the door to late-signing brands for this year’s tournament tha…
Table Tennis

Main sponsors of the German Table Tennis Federation (DTTB) have taken two of the prime positions at next year’s 2017 World Championships in Düsseldorf. T
Motorsport

Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.

A round-up of the key sponsorship deals signed around the world
Basketball

In October’s Sports Sponsorship Insider, we took an in-depth look at the sport of basketball, covering 773 sponsorship deals, including 400 National Basketball Association (NBA) team deals, plus central a…

Controversy caused by the Italian Football Federation’s (FIGC) sponsorship deal with online sports betting company Intralot is unlikely to deter other betting companies from investing in Italian football.

Global logistics company DHL has extended its second-tier Associate Sponsor role with the Indian Super League (ISL) in a deal driven largely by commercial airtime with the fledgling competition’s domestic b…
Football

Chilean wine producer Concha y Toro has signed its second renewal with English Premier League club Manchester United in a three-year Official Wine Partner deal, from 2016-17 to 2018-19.