Matthew Glendinning

Last year, Sports Sponsorship Insider caught up with Marshall Osborne, Uber’s head of sports partnerships, for an informal video interview at the Sport Business Summit in London.
Football

The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…
Athletics

After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.

Premium tyre manufacturer Pirelli will spend a multi-million budget estimated on two major winter sport properties to increase sales of its winter tyres over the next five years.

Motorsport

Price and racing performance were the driving factors in the transfer of sponsorship loyalties by two brands from the McLaren Honda Formula One team to Red Bull Racing in the last 12 months
Gaelic Sports

American football: US beer brand Budweiser entered into a partnership with the Chinese division of the North American NFL in a seven-year deal, from 2016 to 2022

A round-up of the key sponsorship deals signed around the world

Sponsorship deals from June 15 to July 12
Motorsport

Luxury design brand Felio Siby signed as the Official Lifestyle Partner of Formula One team Force India this year to drive barnd awareness and sales of its limited edition watches.

In this month’s Sports Sponsorship Insider, we covered ambitious sponsorship moves in mixed martial arts and esports, along with somewhat less heady growth stories in more mature, mainstream sports, l…