Matthew Glendinning

Football

A number of sports marketing agencies are seeking a brand or brands to become shirt sleeve badge partners to around 10 English Premier League clubs, Sports Sponsorship Insider has learned
Football

Premium beer group Heineken has extended its partnership with Uefa’s elite club competitions, through its Heineken and Amstel brands, in what is understood to be a record sponsorship fee for European football’s governing body.

Last month, Sports Sponsorship Insider compared sponsorship activity between the Paris 2024 bid and the French National Olympic and Sports Committee (CNOSF). Below is the full interview with Ludivine Roosebeke, head of sponsors, Paris 2024 Olympic and Paralympic Bid Committee.
Football

At most sports industry conferences, the temptation is to seek out the big names and major international players rather than the local sports, agency or corporate brands that largely populate the event. At SpoBis, German sports industry practitioners were out in force and themselves paid close attention to the narratives and strategies presented by many top-level speakers.
Multi-sport

French banks BNCF and BNP Paribas are positioning themselves for a chance to win the prize of Official Bank of the Organising Committee for the Olympic Games (OCOG) in the event that Paris wins its bid…
Rowing

English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.

Football

The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.

Football

The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.

Cricket

Ben Cronin, Global Lead of Network Client Solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan
Motorsport

Italian tyre brand Pirelli has built a sponsorship portfolio across prestige sports properties in motor racing, football and winter sports to drive consideration and preference of its top-of-the-range segments, prestige and premium tyres.