Rakuten adds Warriors to small, best-in-class portfolio
Japanese e-commerce brand Rakuten is almost certain to have paid the highest fee in the first sales round of NBA team jersey patch rights under its deal with NBA champions the Golden State Warriors, from 2017-18 to 2019-20.
IBM extends with US Open, quits two Grand Slams
Global technology company IBM has extended its US Open sponsorship for five years, from 2017 to 2021, in a deal comprising cash, value in kind and minimum advertising commitments.
EA Sports: Keeping the Fifa franchise at number one
UPS: Ferrari provides platform for business-to-business strategy
Sponsorship deals from July 17 to August 21
Women’s sport: Sponsorship viewpoint from Lidl and Aon
Chelsea gains from sleeve deal with Yokohama’s second brand
English Premier League champions Chelsea has sold its shirt sleeve rights to Alliance Tyres, a second brand of the club’s main shirt sponsor Yokohama Tyres.
EA Sports renews with Real Madrid, gets Ronaldo as cover star
Video game company EA Sports has extended its Global Sponsor agreement with LaLiga champions Real Madrid and made Cristiano Ronaldo the cover star of Fifa 18.
Four more years for UPS and Scuderia Ferrari
Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.
Rolex: Market leader retains long-term commitment to sport
Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.