Matthew Glendinning

Para Sport

Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.

Rugby Union

The Six Nations Rugby Championship has signed a last-minute deal for its title sponsorship property with NatWest at a discount on an offer it rejected just last year.

Football

Following the third Leaders Generation XX Series Think Tank on ‘Changing the Game in Women’s Sport’ in London yesterday, Uefa’s marketing chief Peter Willems responded to key question put by Sports Sponsor…

Sports Sponsorship Insider editor Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.
Esports

André Fläckel, esports director, Lagardère Sports Germany, believes that brands and agencies need to prepare for the next stage in the commercial development of esports.
American Football

Through 2017, Hyundai Motor has been communicating its future mobility positioning through a series of high-profile global brand marketing campaigns.

The NFL’s Miami Dolphins aims to be the number one American football franchise for international fan engagement by building on its brand fame worldwide, the ascendancy of its social media offering, Miami’s sta…
Winter Sports

PepsiCo has renewed with the NHL in a deal worth between $10m and $15m per year The sponsorship helped PepsiCo win a major contract with Subway Canada

Bedding brand Bedgear has entered a product-plus-cash deal with the NBA’s Boston Celtics The deal was instigated by the club’s sports department to enhance player performance T

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…