Bayern Munich drive off with lucrative Audi renewal
German car manufacturer Audi has signed off on a four-year sponsorship renewal with Bundesliga champion Bayern Munich in a deal thought to be worth between €50m ($54.8m) and €60m per year.
Turner Sports’ Mollica takes partnerships role at LA 2028 joint venture
Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership s…
Ex-Nascar analytics VP joins Octagon sister company
Norris Scott, the former vice-president of analytics and insights at Nascar, the US stock car racing series, has taken up a role at Futures Sport & Entertainment, the research and consultancy company owned…
Paris 2024 kit supply tender ‘attracts at least three bids’
An invitation to tender for various kit supply rights at the 2024 summer Olympics in Paris has attracted proposals from heavyweight sportswear firms based in France and internationally
Nugent: iX.co has attracted ‘sports adjacent’ clients since launch
The iX.co digital subsidiary conceived by the Infront agency has brought in new business from what it calls the “sports adjacent” sector after launching as a single entity in May.
Fortuna Düsseldorf’s Steinforth named joint managing director at DOSB commercial arm
Deutsche Sport Marketing, the commercial arm of the German Olympic Sports Confederation (DOSB), has recruited Alexander Steinforth from Bundesliga side Fortuna Düsseldorf in the role of joint managing …
Lagardère Sports valued at €110m in proposed H.I.G. Capital takeover
Lagardère, the France-based media conglomerate, has announced plans to sell 75 per cent of the Lagardère Sports agency to H.I.G. Capital, the Miami-based private equity and asset management firm.
Lagardère loses CAF emergency arbitration but will pursue compensation
The International Chamber of Commerce (ICC) has rejected Lagardère Sports’ application for interim emergency measures in the agency’s dispute with the Confederation of African Football (CAF) over the …
Karlsruher SC to appeal Lagardère Sports court ruling
Karlsruher SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.
Fortuna Düsseldorf take rights in-house as Infront deal not renewed
German Bundesliga side Fortuna Düsseldorf is to market its sponsorship, stadium advertising and hospitality rights in-house from the 2020-21 season onwards after opting against renewing its agreement …