EXCLUSIVE: New Champions League sponsors set to come on board as seven offers accepted
Uefa and Team Marketing, its appointed agency for club team competitions, are closing in on a clean sweep of agreed Uefa Champions League sponsorship deals for the 2021-24 cycle with offers accepted for…
Sponsorship agency WWP buys back all of D/Unit in Germany push
WWP Weirather-Wenzel & Partner, the Liechtenstein-based sports sponsorship agency chiefly active in German-speaking markets, has bought back 100 per cent of the shares in D/Unit, the digital communication…
CGF unveils landmark multi-games Longines sponsorship
Swiss watch manufacturer Longines has become the first-ever Commonwealth Games sponsor across multiple games in a deal covering the Birmingham 2022 games along with the 2026 and 2030 editions
Wanda: Coronavirus may cause ‘material adverse impact’ on sports unit
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has warned of the potential for a “material adverse impact” on its business because of the ongoing spread of the coronavirus.
Le Coq Sportif wins race for Paris 2024 apparel deal
France-based sportswear firm Le Coq Sportif has been awarded various kit supply rights at the 2024 summer Olympics in Paris, plus the 2022 winter Olympics in Beijing, in a wide-ranging deal with the Paris…
ECL adds extra inventory with series backed by India’s Dream11
Organisers of the European Cricket League have furthered their plans to develop the sport in Europe through the launch of the European Cricket Series
Gambling sector dominance diluted as William Hill ends Scottish Cup sponsorship
Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…
Macron secures long-term RFEF referees deal as adidas loses more inventory
The Spanish Football Federation (RFEF) has announced an eight-year deal with Italian sportswear manufacturer Macron for the supply of referee kits
Youthstream name disappears but management unchanged in Infront rebrand
Youthstream, the owner of exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, has been renamed Infront Moto Racing a little over after a year…
Rangers in search for new kit sponsor as legal row persists
Scottish Premiership side Rangers is looking for a new kit manufacturer and retail partner from the 2020-21 season onwards as it prepares to end its association with incumbents Hummel, the Danish sportswear…