Peaty becomes latest UK sports star to sign Castore endorsement deal
Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty.
The Englishman has signed a long-term deal with the UK-based company
Chinese Basketball Association’s in-house move finalised as Wanda contract ends
The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
St. Pauli commercial head Schlünz leaves after “difference of ideas”
Dirk Schlünz, the head of the commercial division at FC St. Pauli, has left his position after the mutually agreed termination of his contract was announced by the second-tier 2. Bundesliga club.
SPFL signs off on multi-year spirits sponsorship
The Scottish Professional Football League has signed a multi-year sponsorship deal with distillery The Loch Lomond Group that grants its vodka brand Glen’s as an ‘Official Partner’ of the League.
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LNR adds Brico Dépôt to pool of Top 14 sponsors
French DIY chain Brico Dépôt has become a sponsor of French rugby union’s Top 14 in a deal that will begin with this weekend’s round of matches.
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Norwegian FA delivers 2. Divisjon title sponsorship renewal
The Norges Fotballforbund (NFF), Norway’s football federation, has extended a title sponsorship deal for the country’s third tier with PostNord, the Nordic postal services and logistics company.
Manchester City embraces blockchain in Animoca Brands deal
Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Cricket Australia in the market for commercial head
Cricket Australia, governing body for the sport in the country, is looking to recruit a head of commercial in the new year
Conmebol sends out details of 2023-26 rights tender to would-be bidders
Conmebol, South American football’s governing body, has advanced its invitation to tender process for commercial rights to its club competitions between 2023 and 2026 by asking interested companies to r…