EXCLUSIVE: ITTF to adopt hybrid in-house and agency rights model
Vietnam Football Federation, VOV, HDBank partner for futsal tournaments
China’s two biggest dairy companies fight over 2022 Winter Olympics sponsorship
Case Study: Dimension Data and the Tour de France
Sports Sponsorship Insider acquired as part of wider takeover of SportBusiness Group
Sports Sponsorship Insider has new owners following the completion of the acquisition of its parent company SportBusiness Group by Silva International Investments, the investment group owned by sports and media entrepreneur Riccardo Silva.
Bundesliga braced for Premier League billions, and more from day 1 of the Leaders Sport Business Summit
A new ski series, big US leagues undervaluing digital assets, easy sponsorship sales for Formula E, and more as Sports Sponsorship Insider reports from the Leaders Sport Business Summit at Chelsea FC’s Stamford Bridge.
European Football Sponsorship Report 2015-16
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
KFC and the South African Cricket Board
Skilled batting, accurate bowling and great sportsmanship are the hallmarks of the KFC Mini-Cricket programme, a sponsorship platform which is now in its fifth year and has set itself apart from other sponsorship platforms because of the seamless alignment between brand and rights-holder.
Unilever and Manchester United
Consumer goods manufacturer Unilever and Premier League football club Manchester United embarked on a partnership in October 2013 which saw the brand become Manchester United’s Official Personal Care and Laundry Partner across Southeast Asia.
All Nippon Airways keeps LPGA Major in play
A five-year title sponsorship deal with All Nippon Airways (ANA) has secured the future of the LPGA Major formerly known as the Kraft Nabisco Championship.