FIH eyes more free-to-air deals as profits grow
The International Hockey Federation (FIH) wants to prioritise media rights deals with more free-to-air broadcasters in a bid to grow exposure for the sport, after the governing body recorded a second consecutive…
MLS leans on major partners to bring Messi to Miami
Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
EFL secures 50-per-cent uplift in Sky Bet title sponsorship renewal
Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Fun88 drops off Newcastle United shirt but remains club sponsor
Fun88 is to retain a commercial association with Newcastle United as its official Asian betting partner, with the Premier League club preparing to unveil a new lucrative front-of-shirt sponsor
Rival investment funds make financial incentives to Brazilian clubs
The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Jumbo to withdraw from sports sponsorship
Jumbo, the Dutch supermarket chain, is to exit the sports sponsorship market when its current deals end next year, the group's new chief executive has announced
ECB hails ‘landmark’ sponsorship of women’s game with Metro Bank
The England and Wales Cricket Board (ECB) today (Wednesday) unveiled the UK's Metro Bank as the inaugural champion partner of women's and girls' cricket
FA seeks WSL commercial lead ahead of move to independence
The English Football Association (FA) has begun the search for a commercial and partnerships lead for the Women's Super League (WSL)
Crystal Palace bets on Kaiyun for sleeve sponsorship
Crystal Palace will kick off the 2023-24 Premier League season with another new sleeve sponsor, after announcing a partnership with Asian betting brand Kaiyun Sports
Damm rekindles America’s Cup connection
Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…