Panini to sponsor Serie A man-of-match award
Lega Serie A has announced that sticker book and trading card company Panini will sponsor its new man-of-the-match award from next season
Bay FC takes community-first approach with Lyft sponsorship
National Women's Soccer League expansion side Bay FC has signed a multi-year sponsorship agreement with rideshare company Lyft ahead of the team's home opener in front of an expected capacity crowd
Fifa 2023 revenues buoyed by WWC, sponsorship makes up 39 per cent
World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.
Premier League toughens rules on ‘Associated Party’ sponsor and transfer deals
The Premier League has tightened its rules on its member clubs striking inflated sponsorship and transfer deals with companies and organisations connected to their owners
Barcelona extends Cupra deal until 2029
LaLiga club FC Barcelona has extended its sponsorship deal with Cupra, the Seat-owned electric car brand
Zimbabwe PSL extends with Delta Beverages
Delta Beverages and the Zimbabwean Premier Soccer League have renewed their sponsorship in a three-year deal worth $3.39m (€3.13m) until 2026.
Juventus unveils crypto company as new sleeve sponsor
Serie A club Juventus has agreed a deal with cryptocurrency exchange zondacrypto to be the new shirt sleeve sponsor for its men's team
Andretti F1 application rejected amid teams’ concern over dilution of revenues
Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues
OVG hires former Visa marketing exec Cohen
US venue development, advisory and investment company Oak View Group has hired former Visa executive Andrew Cohen as senior vice-president of OVG Brand Consulting and Solutions
Fuse hires ex-Barcelona exec Ferre to launch Spanish division
Fuse, the sponsorship activation and strategy agency owned by Omnicom Media Group, is to launch a Spanish operation after hiring Juli Ferre, a former commercial executive at AS Monaco and FC Barcelona