Fifa breaks new ground with global banking partner
Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
Fanatics strengthens international reach with new FA deal
Digital sports platform Fanatics has consolidated its position in the international football merchandise market after renewing and extending its deal with England's Football Association (FA)
Dekra extends with Women’s Volleyball Bundesliga
German vehicle inspection company Dekra has extended its partnership with the country's Women's Volleyball Bundesliga for two more years
Lexus partners with ITF for Davis Cup final, knockout stages
The International Tennis Federation (ITF) has renewed its partnership with Lexus which sees the Japanese carmaker confirmed as the official car partner of the Davis Cup
Enel adds Juventus to Serie A portfolio
Serie A club Juventus has announced Italian energy brand Enel as its 'official energy partner' for the 2024-25 season
Emirates keeps name on FA Cup to 2028
Emirates has extended its long-running sponsorship of the Football Association's flagship FA Cup competition for another four years, an agreement that will take the airline's title sponsorship of the FA…
Red Bull signs teenage Madrid star Endrick
Real Madrid's Brazilian teenage star Endrick has agreed a multi-year sponsorship deal with Austrian energy drinks manufacturer Red Bull
Qatar Airways ups rugby presence in Lions deal
Qatar Airways has expanded its presence in rugby union through a sponsorship - brokered by Pitch International - of the British & Irish Lions tour to Australia next summer.
WNBA doubles down on betting partners with DraftKings
Fantasy gaming and sportsbook operator DraftKings has signed up as the second official betting partner of the Women’s National Basketball Association (WNBA), joining its rival FanDuel.
Sportfive brokers Ferencváros stadium beer deal for Coors
Borsodi Brewery and Sportfive Hungary have agreed a three-year deal for Coors to be the 'official beer' of the Groupama Arena in Budapest