Gavin Hamilton

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.

Digital sports platform Fanatics has consolidated its position in the international football merchandise market after renewing and extending its deal with England's Football Association (FA)

German vehicle inspection company Dekra has extended its partnership with the country's Women's Volleyball Bundesliga for two more years

The International Tennis Federation (ITF) has renewed its partnership with Lexus which sees the Japanese carmaker confirmed as the official car partner of the Davis Cup

Serie A club Juventus has announced Italian energy brand Enel as its 'official energy partner' for the 2024-25 season

Emirates has extended its long-running sponsorship of the Football Association's flagship FA Cup competition for another four years, an agreement that will take the airline's title sponsorship of the FA…

Real Madrid's Brazilian teenage star Endrick has agreed a multi-year sponsorship deal with Austrian energy drinks manufacturer Red Bull

Qatar Airways has expanded its presence in rugby union through a sponsorship - brokered by Pitch International - of the British & Irish Lions tour to Australia next summer.

Fantasy gaming and sportsbook operator DraftKings has signed up as the second official betting partner of the Women’s National Basketball Association (WNBA), joining its rival FanDuel.

Borsodi Brewery and Sportfive Hungary have agreed a three-year deal for Coors to be the 'official beer' of the Groupama Arena in Budapest