Wolfsburg adds Buxtrade to sponsor portfolio
Bundesliga club VfL Wolfsburg has announced dietary supplement company Buxtrade as an official partner
Raventós Codorníu added as latest Espai Barça partner
FC Barcelona has announced wine company Raventós Codorníu as the latest commercial partner of its Espai Barça stadium project.
Nemiroff signs as Aston Villa’s vodka partner
Premier League club Aston Villa has announced Ukrainian vodka brand Nemiroff as the club’s new Official Vodka Partner.
FDJ extends Marseille, PSG deals to cover women’s teams
National lottery operator Française des Jeux (FDJ) has extended its involvement with Ligue 1 clubs Olympique Marseille (OM) and Paris Saint-Germain (PSG) by sponsoring their respective women's teams.
LA28 brings in Nike’s Slusher to drive revenues
The commercial programme for the Los Angeles 2028 Olympic Games is to be spearheaded by former Nike executive John Slusher.
BAIC Motor sponsors Arabian Gulf Cup in IMG-brokered deal
BAIC Motor has been named as a sponsor of the Arabian Gulf Cup 2024, in a deal brokered by IMG, the commercial agency of the Arab Gulf Cup Football Federation’s (AGCFF).
Sportfive signs global deal with Boris Becker
The Sportfive agency has announced a global agreement to represent former tennis player Boris Becker across commercial, media and broadcast platforms
NBA signs up Wingstop as ‘Official Chicken Partner’
The National Basketball Association (NBA) has announced a multi-year partnership with restaurant chain Wingstop.
Wingstop becomes the 'Official Chicken Partner' of the NBA and NBA G League
Chicago Bulls lands Foot Locker tie-up
Retailer Foot Locker has signed a multi-year partnership with the Chicago Bulls ahead of the 2024-25 National Basketball Association (NBA) season
F1 announces toy licensing deal with Mattel
Formula 1 and US toy company Mattel have announced a new global licensing partnership that will create F1-themed products for sale in more than 150 countries