Faaez Samadi

Hockey
Sponsorship & Marketing

HeroMoto Corp has taken its association with the International Hockey Federation (FIH) to two decades after extending its sponsorship of the governing body for another five years.
Football
Sponsorship & Marketing

Barclays has extended its commitment to UK women's football by becoming a sponsor of Scottish Women's Football
Football
Sponsorship & Marketing

Sheffield United has announced online retailer CarMats.co.uk as the club's new back-of-shirt sponsor. CarMats.co
Football

Sela used its sponsorship of Newcastle United to launch a world-first haptic team shirt to support the UK's deaf community.
Football
Sponsorship & Marketing

English Premier League club AFC Bournemouth has agreed a two-year partnership with property developer Leos International to become the official sleeve sponsor of its men's first team
Football
Sponsorship & Marketing

VaideBet terminating its record shirt sponsorship of Corinthians has not dissuaded the Brazilian club from doing business with betting operators, with rival Esportes da Sorte stepping into the breach.
Australian Rules Football
Sponsorship & Marketing

Nine months on from the Australian Football League (AFL) appointing TGI Sport to manage its in-stadia signage, both parties have established a new agency, Lumen8 Media, to take on the job.
Football
Sponsorship & Marketing

Two seasons before the English Premier League bans betting firms from front-of-shirt sponsorships, more than half of teams have secured a betting shirt sponsor ahead of the 2024-25 campaign.
Multiple Sports

Tennis’ relatively light interaction with the technology sector was a key factor in Infosys’ decision to launch its sponsorship portfolio with the sport in 2015, according to senior marketing executive Navin Rammohan.
Basketball
Sponsorship & Marketing

The new women's three-on-three (3x3) basketball league, Unrivaled, has announced its first founding partner in Ally Financial.